Ari's Food Truck

Task: To design a pattern and logo for a food truck selling macaroni and cheese. The target audience is children and young people, so the colors are bright, fresh, and easily identifiable. The illustrations are versatile and can be used in a pattern or stand alone as design elements for menus and signage.

All illustrations were hand drawn in pen and then colorized and made into a pattern in Illustrator. I chose common noodles used in macaroni, a grater, and iconic cheese shapes to represent the process of creating that favorite childhood meal!

Some fun color palettes keeping up with the fun, eye-catching vibe of the brand

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